Our Story

I've always had a passion for beauty and accessories and spent more than a decade working in marketing and PR for global lifestyle brands. Like many, when Covid hit, I was struggling to manage my corporate career while homeschooling my two boys. I decided it was time for a change and a chance to try something new. To turn my passion for beauty into a business.

I started Swoon to fill a gap in the market for quality, multi-purpose accessories that looked luxurious but didn't break the bank. Unique designs and functional favourites you'll reach for every day.

-Suzanne Rappaport, Founder, Swoon Beauty

The Swoon Difference

Elevated designs

Unique, fashion-forward designs you won't find anywhere else.

Everyday durability

Quality materials and strong construction. Made to look good and last.

Affordable pricepoints

The look of luxury for less. Products priced for everyday use.

Versatile products

Multi-purpose products designed to simplify your daily routine.

Giving Back

Helping women is at the core of everything we do.

We donate funds to The Princess Margaret Foundation to support women's cancer research. We also donate product to local women's shelters.

If you know an organization that helps women and could benefit from our time or products, please email us at info@shopswoonbeauty.com