Our Story
After almost two decades working in PR and marketing for global lifestyle brands, I decided it was time for a change. I left my corporate career and took the leap into entrepreneurship, turning my passion for beauty into a business.
Swoon Beauty began with a desire to fill a gap in the market for quality, multi-purpose accessories that looked luxurious but didn't break the bank. Unique designs and functional favourites you’d reach for every day.
Today, Swoon Accessories are sold in almost 100 spas, salons, boutiques, and gift shops across North America. From our best-selling hair claw clips to our chic and durable line of silicone bags and totes, we're known for merging fashion with functionality to create products that elevate your everyday.
Thank you for supporting our small business. It means the world!
-Suzanne Rappaport, Founder, Swoon Beauty
The Swoon Difference
Elevated designs
Unique, fashion-forward designs you won't find anywhere else.
Everyday durability
Quality materials and strong construction. Made to look good and last.
Affordable pricepoints
The look of luxury for less. Products priced for everyday use.
Versatile products
Multi-purpose products designed to simplify your daily routine.
Giving Back
Helping women is at the core of everything we do.
We donate funds to The Princess Margaret Foundation to support women's cancer research. We also donate product to local women's shelters.
If you know an organization that helps women and could benefit from our time or products, please email us at info@shopswoonbeauty.com